Privacy Policy

What We Collect

• Contact information you provide: name, phone number, email address, and ZIP code.
• Vehicle information you provide: year, make, model, and mileage.
• Browsing data collected automatically via cookies and analytics tools (see the Cookies & Tracking section below).
• Partial form data saved as you type on our quote form. We save your progress so you do not lose it if you navigate away. We will not contact you until you submit the form.

Why We Collect It

• To generate a personalized vehicle service contract quote for you.
• To follow up with you if you ask us to contact you.
• To improve our website and the accuracy of our quote tool.
• To measure the effectiveness of our advertising (only when you have consented to advertising cookies).

Cookies & Tracking

We use the following tracking technologies on this site:

• Google Tag Manager (GTM-NDHPN4DX) — Container that loads and manages our other analytics and advertising tags. GTM itself does not collect personal data independently.
• Google Analytics 4 (G-VYZLN84R1L) — Measures site traffic, page views, and user behavior in aggregate. Operates under Google Consent Mode v2: all analytics storage is denied by default until you accept analytics cookies.
• Google Ads Conversion Tracking (AW-4033160874) — Records when a visitor completes a quote form so we can measure the effectiveness of our paid search ads. Fires only when you accept advertising cookies.
• Meta Pixel (958790176506764) + Conversions API — Helps us show relevant ads on Facebook and Instagram and measure their performance. The pixel is initialized with consent revoked; it does not send data until you accept advertising cookies.
• TikTok Pixel (D3SI2MRC77UB2CR9JL40) — Helps us measure TikTok ad performance. Cookies are disabled on initialization and enabled only after you accept advertising cookies.
• IndexNow — A search-engine notification protocol we use to inform Bing and other engines of new or updated pages. IndexNow does not collect personal information from visitors.
• Our own visitor session tracker — Records page views, time on page, and session activity so we can understand how visitors use the site. Activates only after you accept analytics cookies and respects the Global Privacy Control (GPC) signal.

You can accept all cookies, reject all cookies, or customize your cookie preferences via the Cookie Preferences link in our website footer. We honor Global Privacy Control (GPC) signals sent by your browser.

Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information under the California Consumer Privacy Act (CCPA/CPRA) and similar state laws:

• Right to Know — Request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to Delete — Request that we delete your personal information, subject to certain exceptions.
• Right to Opt Out of Sale or Sharing — Request that we stop selling or sharing your personal information, including sharing for cross-context behavioral advertising purposes. To exercise this right, use the Do Not Sell or Share My Info link in our footer, which opens the Cookie Preferences panel with advertising set to denied.

To exercise any of these rights, email us at info@completeautoprotect.com . We will respond within the timeframe required by applicable law.

Data Retention

We retain quote inquiry data for the length of time necessary to provide a quote and any subsequent vehicle service contract. You can request deletion at any time by emailing info@completeautoprotect.com .

Third Parties

We share data with the licensed administrators who back our vehicle service contracts, our claims partners, and our marketing and analytics providers listed in the Cookies & Tracking section above. We do not sell your personal information to data brokers.

Phone, Text & TCPA Consent

When you check the TCPA consent box on our quote form, you agree to be contacted by Complete Auto Protect and its authorized vehicle service contract sellers and administrators at the phone number and email you provided, including via autodialed calls, prerecorded voice messages, and SMS text messages, for marketing and informational purposes. Consent is not a condition of purchase. Message and data rates may apply. To opt out of SMS at any time, reply STOP or call (844) 915-2886 . See the full consent text on our quote form.

Children

Our services are not directed to anyone under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with a new “Last updated” date.

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